Look... I haven't much to say about the state of the world right now. I've got no advice that you haven't heard already and I'm not going to make something up. This week, I thought I just take you for a walk and share some of what I've been up to in these days of distancing. Hope you're well.
There's huge challenge people commonly run into when they set out to build a business. HUGE. A passion killer, that sadly causes a large percentage of people to give up before the ever really start.
They don't have a clear understanding of the problem their business solves. And I get it. It can be confusing.
For quite a number of years I attempted to sell my art. It was difficult. I assumed I just wasn't that great at it. Nobody seemed to want it (except for friends and family whom I assumed felt sorry for me).
Then, I started to look at the situation differently. I asked myself, "What problem could my art solve for people?"
I decided that my sculptures were meant to help people tell their stories. To help people mark important life moments so they didn't get stuck in out-dated identities.
Once I was able to clearly communicate the problem I solved with my art, I was able to find and grow an audience.
An audience of people who became repeat customers and commissioned pieces. I finally started making some real money doing something that felt like play.
Take some time to get clear on the problem your product or service solves. Take a look at your marketing and see if it clearly communicates this to your audience.
Here's to solving problems,
I make videos about the things I and the people I serve, need to hear.