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Start Talking To Strangers: Vlog 41

8/16/2020

2 Comments

 
2 Comments
Terri Hofstetter link
8/17/2020 02:55:40 pm

I totally see this. Yes, I'm guilty of showing my copy to my husband, who totally gets what I do.

Years ago, I had a marketing person from Adidas tell me once that my website didn't say what I do. I said it was because she's a 'shoe saleslady' and isn't my ideal client, since obviously all my fellow coaches loved it.
I know now, that though it might be partially true, she had a point.

This is a great idea to see how it comes across to someone who is not part of our tribe or ideal client base.

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Michael Trotta
8/17/2020 04:50:15 pm

Yeah. Believe me.. I learned this the hard way. :)

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When you struggle to explain what you do, who it's for, and why it matters, growing a business can feel like an impossible task. At Sagefire Mentoring, we use a story-based approach and nature-oriented framework to help you communicate your message in a way that feels authentic and attracts customers.
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