While I hate to admit it, I've found few things to be as disempowering in my life as being asked about the work I do and not knowing what to say. Stumbling over a long, wandering explanation that confused me just as much as the person I was speaking with, was frustrating and embarrassing.
"...So, what do you do for a living?" they'd ask.
With a bolt of adrenaline and one eye in search of an escape route I'd reply, "Oh, me? I'm a... I... well, I coach people?"
"Cool!" they might say. "What sport? At like a... high school or something?" It was usually around then, red-faced and weak-kneed, I would begin to prey to the gods this person would either be satisfied not knowing or, that they would continue to ask questions me until the two of us had figured out I actually did for a living.
If this is what's going down for you, you're in big trouble. But fear not...there's hope.
After a decade plus of living from this very confusing place, relying solely on my sunny disposition and winning smile to drum up business, I finally said, enough is enough. After some searching, I finally discovered a simple solution that made it all better. Better for me. Better for business. The secret?
A basic understanding of transfiguration.
a. : a change in form or appearance: METAMORPHASIS
b. : an exalting, glorifying, or spiritual change
At the end of the day, people don't buy your job title. Frankly, they don't even care what your job title is - no matter how clever or mysterious it may be. Nor do they really care where you went to school, what degrees you have, or how many certificates you've got hanging on the wall. Believe me - I've been testing this and will share more, another time. What they do care about however, is whether or not you can create the transformation they're seeking.
What's the transformation you provide for people?
That's what any of us are really want to know when looking to hire someone or purchase a product. We're either consciously or unconsciously seeking a transformation and we want to know who can make it happen? Period. End of sentence. So, if you can't name the transformation(s) your service provides, you're in for a lot of uncomfortable conversations that will precede the failure of your business. Let's try to avoid that, shall we?
THIS WEEKS CHALLENGE:
I make videos about the things I and the people I serve, need to hear.